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RETAIL STYLING CASE STUDY |
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RETAIL CASE STUDY - GERARD DAREL
Gerard Darel Background Gerard Darel, a classic French label recently launched a flagship store in Guildford, Surrey. The boutique carries the entire Gerard Darel collection including womenswear and accessories including the coveted style classic ‘Jackie’ necklace made famous after being worn by international style icon Jackie Kennedy. Adored by the likes of Jessica Alba, Eva Longoria and Angelina Jolie, Gerard Darel is a brand of distinction set for further global expansion over the next few years. The Brief Assist Gerard Darel set up and launch their very own exclusive in-store and bespoke personal styling service. Achieve this through providing bespoke training to differentiate the service from its mainstream High Street competitors. In addition to this, create and support a comprehensive marketing strategy for maximum success. The Solution After an initial meeting with the management team at Gerard Darel to establish objectives, personalities and motivations behind the proposed service, TopStylista developed a fully bespoke intensive 2-day training course that addressed the following:
Chantelle says, ‘I was extremely excited about the prospect of working with Gerard Darel in helping set up and launch a highly unique ‘High Street’ personal styling service. I have every faith in Rebecca’s ability to make this venture a success; the foundations she is laying are already leaps ahead of her competitors. I am incredibly passionate about my work, I gain a huge amount of satisfaction in assisting individuals and companies achieve their ambitions, so a part of me felt like I was setting up yet another business! I will continue to provide the team at Gerard Darel ongoing support and consultancy should they need it.’ |
